Google Canzano:  Geeking out on the media value of Pac-12 schools. After USC and UCLA left the conference, former President of Fox Sports, Bob Thompson, who negotiated media contracts with the Big-10 and other conferences, established the relative media values of the remaining Pac-12 teams.  Oregon was clearly ahead of Cal and Stanford.  if this weren't so, Oregon and Washington would not be in the Big-10 ahead of those schools.  Clearly something wrong with the new studies' methodology. 

Here are the actual week by week viewership numbers for each school and the average 5 year attendance figures for each school: https://www.sportsmediawatch.com/college-football-tv-ratings/;  https://collegefootballnews.com/gallery/college-football-attendance-5-year-average-for-every-school.  Almost every week, Oregon had more viewers than did ASU or UCLA, for instance, and they have had better attendance figures than ASU as well.