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The way Texas A&M athletic director Ross Bjork sees it, his department is taking on a new role in helping athletes make money from name, image and likeness deals starting this month: matchmaker.

 

Bjork and his staff won't serve as athletes' agents, but as of July 1, a new law taking effect in Texas clears the way for them to get more directly involved in pairing athletes with local companies or thick-walleted fans.

 

The law also provides the Aggies and other schools in Texas with some new ways to encourage fans to open those wallets.

 

The NCAA's national office believes parts of the new law in Texas step over that line. Texas is one of a handful of states, including Arkansas, Missouri and Oklahoma, among others, to pass laws in recent months that clash with the NCAA's stance in seeking to protect the ability of schools to get more involved.

 

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Two years after the NCAA let athletes make money from their name, image and likeness, the association is now at odds with...

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