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Canzano: Pat Casey Gets Front-row Seat on Ad Rutschman's Journey, Plus Big 12 Follows Pac-12 Strategy

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The first part of Canzano's article is on Pat Casey.  Skip farther down to the section talking about the  Big 12 taking a page out of the PAC12's playbook by hiring an outsider to the world of college athletics.

 

According to Canzano, it appears college athletics, at least a couple of cases, is turning towards executives with experience in sponsorship, licensing, entertainment and brand strategy.

 

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WWW.JOHNCANZANO.COM

Plus... the Big 12 follows Pac-12 strategy.

 

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