Posted June 28, 20223 yr Moderator The first part of Canzano's article is on Pat Casey. Skip farther down to the section talking about the Big 12 taking a page out of the PAC12's playbook by hiring an outsider to the world of college athletics. According to Canzano, it appears college athletics, at least a couple of cases, is turning towards executives with experience in sponsorship, licensing, entertainment and brand strategy. Canzano: Pat Casey gets a front-row seat on Adley Rutschman's journey WWW.JOHNCANZANO.COM Plus... the Big 12 follows Pac-12 strategy.
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