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How State Governments Are Using NIL to Juice Recruiting

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If you are a state legislator and there is a piece of legislation you could pass or a regulation you could repeal that would improve the competitiveness of a local business, then, for the most part, you do it.

 

Maybe it’s a tax break for expansion. Maybe it’s by building infrastructure. Maybe it’s trying to create an appealing environment to attract or retain talent.

 

If you are, for example, a Missouri state representative, then you are on the side of Missouri businesses.

 

The University of Missouri athletic department is a business, with fiscal year 2022 revenue coming in at $141.1 million, with a $15.5 million profit. That doesn’t even count the economic boost of fans flocking to Columbia for a game weekend.

 

Taken under those considerations, it makes sense why Missouri House Bill 417 passed last spring. And it not only codified name, image and likeness compensation for college athletes in the state and protected them against NCAA enforcement. It also contained a newly popular wrinkle.

 

Once a Missouri high school athlete signs a written agreement (such as a letter of intent or a financial aid agreement) with an in-state school, he or she is eligible to begin receiving NIL money up to, in some cases, six to 10 months before they could if they signed with an out-of-state school.

 

In major college football terms: Sign with Mizzou, and you can get paid early. Additional details in article.

 

SPORTS.YAHOO.COM

A Missouri House bill is aimed at incentivizing local athletes to sign with in-state universities.

 

 

 

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