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FishDuck Article

Brave New World of NIL, College Athletes and Kool-Aid

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Did you know that Alabama freshman cornerback Ga’Quincy “Kool-Aid” McKinstry signed an endorsement deal with, wait for it,  Kool-Aid? Yup. It’s a new era of college football. For the first time ever, collegiate athletes are able to receive financial compensation for their name, image and likeness, or NIL, opening up a flood gate of cash for advertising and endorsement deals. Let’s be ...

 

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