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A $2.75 Billion Dollar Settlement Will Not Bring Down the College Sports House

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Stewart Mandel is one of the best and most impactful college sports journalists. As Stewart so advises, every college sports fan needs to take a deep breath. The House settlement will not incent college sports fans to tune out. 

 

In 2021 when the NCAA, at the point of a gun, allowed college athletes to market their Name, Image, and Likeness, viewership of college sports did not drop off. Instead, viewership of money-making football and basketball increased as did viewership of Women's sports. College athletes earning their market value did not destroy fan interest. 

 

WWW.NYTIMES.COM

A day few in college sports would have deemed imaginable even three years ago, much less 30, has (almost) arrived. But we'll keep watching.

 

This article has been posted on another thread but in light of the changes coming from the House settlement, this NY Times article IMO deserves a thread of its own.

 

Puddles will continue to fly high. The viewership after the B1G move will be B1Gger than before.

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House v. NCAA settlement paves way for private equity to infiltrate college football as landscape evolves

Private equity money being added to the fold will create more separation between the haves and have nots

 

WWW.CBSSPORTS.COM

Private equity money being added to the fold will create more separation between the haves and have nots

 

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Greg Sankey weighs in on the post-House settlement future of college sports. 

 

WWW.NYTIMES.COM

Which side of Sankey will win out? That could help determine what's next for college sports.

 

Tony Petitti? I'm hoping the B1G commissioner will not sit back; he will be as upfront as Sankey and be prepared to skewer the SEC's CFB 8-game conference schedule and too many playoff sites in Dixie and not in the West and the Midwest. 

 

Jim Delany was far from a shrinking violet. The accommodation between the Power 2 is nice so long as Petitti doesn't take a back seat. 

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Why It’s Time to Embrace a New Structure For College Sports

The century-old system has collapsed, and a different model can be better for athletes, schools, coaches and fans.

 

WWW.SI.COM

The century-old system has collapsed, and a different model can be better for athletes, schools, coaches and fans.

 

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