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Ohio State-Oregon Big Ten Saturday Night Thriller on NBC and Peacock is Most-Watched PrimeTime Big Ten Conference Game Since 2008

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Ducks’ Last-Minute, One-Point Win Over Buckeyes in Top-3 Matchup Averaged 10.2 Million Viewers.  Audience Peaked at 13.4 Million Viewers for Game’s Final Minutes (10:45-11 p.m. ET)

 

Oregon’s thrilling 32-31 victory over Ohio State in a matchup of top-three teams on Big Ten Saturday Night drew the largest primetime audience for a regular season Big Ten conference football game since 2008, with an average of 10.2 million viewers across NBC, Peacock, and NBC Sports Digital, according to live plus same day custom fast nationals from Nielsen and digital data from Adobe Analytics.

 

NBC Sports’ audience peaked at 13.4 million viewers in the game’s final minutes (10:45-11 p.m.

 

WWW.NBCSPORTS.COM

Ducks’ Last-Minute, One-Point Win Over Buckeyes in Top-3 Matchup Averaged 10.2 Million Viewers

 

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...and for that they get a half-share of the revenue.

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B1G definitely got a bargain, eh?

 

Makes the shares USC and UCLA are receiving seem obscene, by comparison, doesn't it?

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this says something to me about the absurdity of all the focus of the TV networks on markets. Oh, you have to get the teams from the large markets. 

 

Here are teams from Columbus, OH, a good but not great market, and Eugene, OR a nice small city in western Oregon. They have the most watched game in the B1G in 18 years. Wow. 

 

Good exciting football will get you market share. Oregon has had that in great abundance for a long time now. That's why people like me living in Ohio and now Maryland are Oregon fans.

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I think reposting this video is relevant lol

 

 

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Provided big ratings for NBC Sports, as it drew the largest primetime audience for a regular season Big Ten conference football game since 2008.
 
NBC Sports revealed the rating for the Ducks’ victory over the Buckeyes on Monday, relaying that the Big Ten clash averaged 10.2 million viewers across NBC, Peacock, and NBC Sports Digital, peaking at 13.4 million viewers in the game’s final minutes.
 
(Keep in mind the qualifier - in Prime Time in regular season in the B1G.  For example, last season's Michigan - Ohio State was near 19 million but not in Prime Time.) 
 
So far, in 2024:
11.99M - 7:30 - ABC - Georgia at Alabama - prime time in SEC
10.2 - 7:30 - NBC - Ohio St at Oregon - prime time in B1G
9.19 - Noon - Fox - Texas at Michigan - not prime time
8.62 - 7:30 - ABC - USC vs LSU - prime time, non-conference
7.92 - 7:30 - ABC - Notre Dame at Tex A&M - prime time, non-conference
 
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