23 hours ago23 hr No. The Big Ten Lied to USC, Oregon & WashingtonYouTube video link from a guy who has created a brand value index, and who evaluates the last 5-year average in the Pac12 vs the 2-year average in the B1G.
2 hours ago2 hr No. Watched it earlier today. It's interesting as the Ducks have been solid in viewer numbers but now unlocking the East Coast via the B1G has done a lot for us. Additionally, it didn't hurt to win the conference in year one. USC and Washington are doing ok... But neither program is making waves at the moment. UCLA has been mediocre to bad for so long that it's hard to drum up interest for them. I think they got a bit of a spike this year because they took down Penn State in a shocker. Outside of that they had some moments but nothing too exciting.
1 hour ago1 hr Author No. "...now unlocking the East Coast..."For many people in the Central and Eastern Time Zones, Oregon might as well be Liechtenstein. They've heard of it. Seen photos of it. But, there remains a general lack of understanding about it. Applies somewhat to Washington as well. The Ducks probably remain "lucky" they got into the Big Ten, because there certainly was no ground swell among the fans of the Big's legacy programs to ask for it. It is going to be a long road of continuing to "earn respect" to overcome the negativity. IF, USC had immediately been successful it would likely be even more difficult to overcome the USC plus 3 that would have been a commonplace attitude. Oregon has to get better in basketball, and sustain a formidable position in football.
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