Oregon Launches First Licensed School NIL Marketplace In College Athletics

[Charles Fischer]

(From Oregon Athletics Official Press Release)

 

The University of Oregon announced today the creation of the Official NIL Marketplace of the Oregon Ducks, the first licensed school marketplace in college sports, which will support Oregon student-athletes in maximizing name, image, and likeness opportunities.

 

Through a new relationship with Opendorse, which will power the Oregon Ducks platform, Oregon is the first school in the country to provide a single, branded marketplace containing a full directory of UO student-athletes. With this new platform, interested third parties can contact, book, pitch and pay any Oregon student-athlete for NIL activities in one compliant platform, built specifically for the student-athletes' needs. 

 

“Our new and innovative partnership with Opendorse allows University of Oregon student-athletes to continue to maximize opportunities related to their name, image, and likeness,” Oregon athletic director Rob Mullens said. “The Oregon Ducks Marketplace provides an efficient process to allow UO student-athletes to connect with those wishing to offer opportunities, benefitting them and continuing Oregon’s leadership role in all NIL-related endeavors.”

 

Every Oregon student-athlete can choose to create their own Opendorse profile that can be customized and promoted to fans on their personal social media channels. 

 

“Today’s launch sets a new standard for student-athlete NIL support,” Opendorse CEO Blake Lawrence said. “Starting today, Oregon fans have a single place where they can directly support their favorite student-athletes with NIL opportunities. We’ve spent a decade building Opendorse to make athletes more accessible to the people who want to support them – and the Oregon NIL Marketplace accomplishes this for Oregon student-athletes.”

 

In addition to the marketplace, Oregon receives full access to Opendorse's all-in-one NIL platform, providing best-in-class compliance, content and education tools to Duck student-athletes:

 

Content: student-athletes are equipped with access to on-demand video and photo content through drag-and-drop media libraries, one-tap publishing technology, and real-time analytics.

 

Education: student-athletes receive brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization, and financial literacy from leading brands including Meta, Twitter, the Players’ Tribune, Overtime and more.

 

Compliance: student-athletes can automatically disclose NIL activity details to their institution to ensure eligibility.

 

Interested supporters can click here to view the Official NIL Marketplace of the Oregon Ducks.

[Guest Axel]

On 3/3/2022 at 4:34 PM, Charles Fischer said:

The University of Oregon announced today the creation of the Official NIL Marketplace of the Oregon Ducks, the first licensed school marketplace in college sports, which will support Oregon student-athletes in maximizing name, image, and likeness opportunities.

Coach Lanning has said that Oregon's plan of action regarding NIL was a major reason why he decided to accept the Ducks head-coaching position. Lanning, who could have had his pick of many head-coaching gigs, clearly was not going to hitch his future to a program unless it was a powerful national brand. 

[Charles Fischer]

Are the barbarians coming over the hill?  "No, but I can hear them in the distance. Better leave Rome..."

 

Feels that way with college sports, and I just gotta enjoy it while I can.

 

    A stretch, a yawn...and its GONE.

[Viking Duck]

I have a feeling that it will be imitated in some form by every major program soon, but it's really nice to see that 'cutting edge' of being the first.

 

As for that cat, I am sure that it STILL managed to land on its feet.