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Ducks vs. Them - 2023 Oregon Football Game 9 Cinematic Recap

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The opening frame is awesome. It reminds of this picture I saw on Twitter.

IMG_2554.png

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How Dan Lanning manages 'behind-closed-doors' content in cinematic recap videos

 

Oregon has been inventive for quite some time, but a new wrinkle to the next generation of promoting the program has been in place this season.

 

The cinematic videos titled “Oregon vs. Them” show some game highlights, inspirational speeches to the team and a glimpse into the weekly preparation for the upcoming game.

 

They’ve become popular among the fanbase on YouTube. The video that came out that highlighted the 35-6 win at Utah, has about 43,000 views, while the Week 4 video vs. Colorado got over 23.2 million views on social media.

 

While that exposure is great for the program, from a coach’s standpoint, you also have to be careful about what you are willing to share from behind closed doors.

 

This is a balance that head coach Dan Lanning has had to strike up during the season, weighing what he does and does not want to be included in the recaps...

 

DUCKSWIRE.USATODAY.COM

Oregon’s weekly cinematic videos give the fanbase a unique view into what goes into winning on Saturday.

 

 

 

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