Each deal they sign requires the athlete to promote a product or service that is being sold to make a profit rather than just being a vehicle to channel money from boosters to athletes.

College Sports Commission loosens prohibition on NIL payments - ESPN

Begs the question, if an athlete/student is used in advertising, isn't all advertising to help make a profit?

2 hours ago, Steven A said:

Begs the question, if an athlete/student is used in advertising, isn't all advertising to help make a profit?

Yes... But I think the problem is that not ALL NIL deals required anything of the sort. They just collected a paycheck and signed the rights to use their NIL away but they never actually had to do anything.

I know many Oregon players had to make social media posts in support of a product and that should count.

Wow!

"In an effort to keep teams from using their collectives to circumvent the $20.5 million spending cap, the terms of the House settlement state that all deals with "associated entities" (essentially collectives and boosters) have to be for a "valid business purpose" and fall within a reasonable range of compensation. A $1 million deal for a player to make a few social media posts, for example, won't be allowed.

"Pay-for-play will not be permitted, and every NIL deal done with a student-athlete must be a legitimate deal, not pay-for-play in disguise," CSC CEO Bryan Seeley said Thursday."

33 minutes ago, Charles Fischer said:

Pay-for-play will not be permitted, and every NIL deal done with a student-athlete must be a legitimate deal, not pay-for-play in disguise

Good luck with enforcing that.

41 minutes ago, David Marsh said:

Yes... But I think the problem is that not ALL NIL deals required anything of the sort. They just collected a paycheck and signed the rights to use their NIL away but they never actually had to do anything.

True, but going forward they have to. And a national corporation can compare a celebrity endorsement to that of the athlete that they pay.

37 minutes ago, Charles Fischer said:

A $1 million deal for a player to make a few social media posts, for example, won't be allowed.

A few AI Bots could create thousands of followers for a player and maybe that could tip the scales for the payday.