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Big 12 Considering Private Equity Investment of up to $1 Billion for as Much as 20% of Conference

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You have to admit, Big 12 commish is pretty enterprising jumping on the advantage of getting more financial stability for the conference.  This is just the beginning.  More conferences will try and jump in on this.  So now we are in the era of "Let's Make A Deal."

 

The proposed deal with a Luxembourg-based firm would bring a massive influx of cash to the league

 

Big 12 teams are currently earning $31.7 million each with Fox and ESPN in a media rights deal that ends in 2031.  Add in the cash infusion from private equity, and the two revenue streams would combine to move the Big 12 “much closer” to the Big Ten media rights deal, according to a person with intimate knowledge of the proposal.

 

WWW.CBSSPORTS.COM

The proposed deal with a Luxembourg-based firm would bring a massive influx of cash to the league

 

Reports: Brett Yormark, Big 12 exploring selling conference naming rights to title sponsor

 

WWW.ON3.COM

The Big 12 is reportedly considering selling its naming rights to a title sponsor in a deal that could generate hundreds of millions.

 

Pete Thamel: Big 12's pending naming rights deal 'the slow NASCAR-ization of college sports'

 

Unprecedented news broke in the college athletics landscape on Thursday when ESPN’s Pete Thamel reported that the Big 12 Conference would be exploring potentially sell its naming right to a title sponsor in order to generate more revenue for the league.   With Allstate already named as a negotiating parter with the conference in a deal that would make the Big 12 the Allstate 12.

 

WWW.ON3.COM

College football insider Pete Thamel breaks down how the Big 12's naming rights discussions came about and their overall impact.

 

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Pete Thamel reveals why Big Ten, SEC not under same financial pressure as Big 12, ACC

 

As news has emerged that the Big 12 is both considering a private equity investment for a stake in the league and it is shopping its naming rights around to potential suitors, the question of why the big push for additional revenue has occurred has jumped to the forefront.

 

It's pretty simple, truth be told.

 

The league is trying to make up a significant (and growing) revenue gap with the likes of the Big Ten and the SEC.  Neither of those leagues have yet hinted at any sort of hobnobbing with private equity or shopping for naming rights, according to ESPN's Pete Thamel.

 

WWW.ON3.COM

ESPN insider Pete Thamel explained why the Big Ten and SEC aren't under the same pressure to get creative raising money as the Big 12.

 

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The Allstate 12?

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On 6/13/2024 at 7:58 PM, The Kamikaze Kid said:

The Allstate 12?

I know, weird right?

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Posted (edited)

B12 Commissioner: "Please VCers, save my conference and my job." 

 

I don't see any private capital group buying 20% of the B12 without locking in all 16 teams for as close to perpetuity as possible. Arizona for one desperately needs the money. But does Arizona in the long term want to be left out of the coming Super Conference? Located near Denver and the Broncos, are the Buffs ready to surrender a Super Conference chance?

 

Why would CU and Houston agree to take the same share as Baylor and Cincinnati? In the same situation would Ohio State sell its portion of the conference equity for the same consideration as Purdue? 

 

NFL owners share media revenue equally. This does not mean the Jagures have the same market value as the NY Giants. 

 

BTW, if 20% of the 16 teams B12 is worth $1B, what are the 16 teams SEC and the 18 teams B1G worth? This is an aggressive look for the B12 but any financial gap the B12 closes with the B1G and the SEC will not be closed for long. 

Edited by Jon Joseph
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The private equity group is trying to create a unique income producing investment. However, I would question the small print regarding exit strategies.
 

I would guarantee the valuation method to exit the agreement creates benefits for the private equity group. No way any equity group throws $1 billion down a black hole. 

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Cat is out of the bag, if it wasn’t already…doesn’t this just encourage the more valuable leagues to beat the lesser leagues to the punch? Who would you invest in?
 

The P2 aren’t interested in more money? 😂 

Edited by JabbaNoBargain
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Problematic pitfalls of Big 12 utilizing private equity, why non-revenue sports could be on the cutting block

 

WWW.ON3.COM

The Big 12 is reportedly considering staking part of the league to a European firm, a decision that could have many issues down the road.

 

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Within 5 years, poof ACC, Big12 are no more. The viable members will split up and join the SEC and B10. TV forces a merger into 2 leagues (think NFC and AFC) combined 48 to 60 teams. 

 

 

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WWW.NYTIMES.COM

Private equity? A sponsor-titled conference? It may be squeamish to purists, but that doesn't mean the Big 12 shouldn't do it.

 

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