OK...I had no idea that the LA schools drove that much value.  Crap, they should have got more.  And so should the Ducks!

 

From Canzano:

 

• That got me thinking about USC and UCLA’s media value to the Pac-12. Retired Fox Sports Networks president Bob Thompson told me last year that he projected the Pac-12’s media rights package was worth $500 million with the two Los Angeles schools included and $300 million without them.

 

• That’s $41.7 million per school with them and $30 million without. The two LA schools were driving a 28 percent increase in media value while each received only 8.3 percent of the pie.

 

• Thompson’s estimate ended up dead solid perfect. We now know that ESPN offered the Pac-12 exactly $30 million per school in October of 2022. The conference presidents foolishly turned that down and countered at $50 million per school.

 

• They should have hired Thompson to consult.

 

Some people cant handle the truth, Sad.

No wonder after ESPN/SEC purloined OK and TX Fox wanted to elbow ESPN out of LA. 

 

The 2 LA schools have more of an impact on the B1G deal than I expected, but I knew that it was a B1G impact.

 

Metro of 21 million people apparently matters. Love or hate Southern California it was of utmost importance to the PAC.

As an Angeleno, I can say that I NEVER see UCLA or USC sports on in public. It’s all NFL, NBA, MLB, etc. 

 

I would really like to know how they calculate the % of a market’s eyeballs they can expect to actually tune in. 

I guess in a sense, these revelations do kind of absolve GK. Now the onus falls of course still on LS and whoever was driving the $50 million price tag that caused the whole deal to fall apart.

It is perceived value in my eyes.  The TV executives never give a clear picture as to how they value teams.  Is it metro area, is it eyes on actually watching games, how much is it a combination of both?  Rutgers has terrible TV numbers, but they are considered valuable because they are NYC.