HDuck No. 1 Share Posted Sunday at 11:17 PM USC and UCLA are full-share members; Washington and Oregon are not. They receive half shares of the media rights revenue through the duration of this contract cycle until summer of 2030.. The Huskies and Ducks do receive full shares of conference revenue related to the NCAA basketball tournament and College Football Playoff, with the latter scheduled to increase substantially in the 2026 season. The days of Ohio State, Michigan and Penn State sharing the Big Ten’s media rights cash equally are coming to a close, folks. We fully expect the conference to adopt a brand-based model for the next media deal. Which means this: The West Coast schools need to win. They need to win and draw eyeballs and contribute to the enhancement of Big Ten football, because an unequal-share distribution model can be....(coming to major conferences including the B1G) Why UW might not graduate to full Big Ten revenue shares in 2030 | Mailbag | The Seattle Times ARCHIVE.PH archived 15 Feb 2025 17:58:09 UTC Link to post Share on other sites More sharing options...
HDuck Author No. 2 Share Posted Sunday at 11:22 PM Okay, not sure what is happening with that link. If you click on the bold black title, you'll get the column. If you click on the gobbledygook address, you won't. Link to post Share on other sites More sharing options...
GatOrlando No. 3 Share Posted Sunday at 11:46 PM So 2030 then..... Not sure what the author means by Oregon and Washington having to win to draw eyeballs. Oregon had three of the highest drawing games in the B1G this past year and they won the league. Pretty sure that doesn't get them a year closer to full shares. 1 Link to post Share on other sites More sharing options...
Charles Fischer Administrator No. 4 Share Posted Monday at 01:34 AM I am not the least bit worried with Dan Lanning running things, as the upside has only begun. I disagree with his last statement in the article, his conclusion. I am not so sure about USC, in fact I have more confidence in Washington over the next four years--by a mile. That bastard Fisch is a damn good coach, and he is ahead of where I thought he'd be in the rebuilding and a long ways ahead of Jonathon Smith at Michigan State. What he did at Arizona still ranks as one of the most impressive coaching miracles I've seen, as the Wildcats had been the tire-fire for a long time. How you recruit to that is very hard...and he did. He also found gems that turned into great players, and he will do that at Washington, I believe. My Ernest Wish for Washington... 1 Mr. FishDuck Link to post Share on other sites More sharing options...
30Duck Moderator No. 5 Share Posted Monday at 02:24 AM On 2/16/2025 at 5:34 PM, Charles Fischer said: I am not so sure about USC, in fact I have more confidence in Washington over the next four years--by a mile. That bastard Fisch is a damn good coach, and he is ahead of where I thought he'd be in the rebuilding and a long ways ahead of Jonathon Smith at Michigan State. Could not agree more. The Huskies were crazy L's to WSU & Rutgers, from being 8-4 instead of 6-6, and those were with Rodgers at QB. Don't let his showing against the Ducks color your opinion, the freshman QB will be a sophomore next season. Riley at SC is much more likely to stay in their loop, than Washington is. Link to post Share on other sites More sharing options...
Mike West No. 6 Share Posted Monday at 03:22 AM Playoff appearances will count here. Oregon has the Brand recognition. Now OBD must advance far into each season, including at least a title before 2029 to secure close to the shares UM and osu2 will get. I believe OBD are already at PSU’s level and climbing (it helped beating them in the CCG). Though most will disagree, it’s time to start visiting the SEC powers ( since they obviously won’t be coming to Eugene). We need a few victories in the South ( which is entirely possible given Lanning’s L3 recruiting classes). Not to mention active recruiting in that territory is easier-especially with a win or two. It’s time to take the tiger by the neck, and grip as long as possible. Choke ‘em out if you can, but I doubt it results in death. We are on the rise and it’s time to go after the jugular. We have the right coach, and the timing is better now that NIL has leveled the playing field. The SEC can’t hog all the players anymore now that they want to play (and get paid). The SEC was able to hide their NIL before it was legal, and Scam Newton is ground zero as an example. The refs are starting to respect our brand, now it’s time to make everyone else pay attention. Besides, we can start calling out Florida, Auburn, and Ole Miss for hiding their behinds in the South and claiming they’re national powers (unlike Bama, LSU, Texas and Tennessee-who go anywhere, anytime). 1 3 1 Link to post Share on other sites More sharing options...
30Duck Moderator No. 7 Share Posted Monday at 05:40 PM On 2/16/2025 at 7:22 PM, Mike West said: Though most will disagree, it’s time to start visiting the SEC powers ( since they obviously won’t be coming to Eugene). I agree. If the games aren't competitive, OBD have problems, a W would be great, and a L, now when they don't ruin a season would be a good loss. Oregon's brand will just get bigger with games in the SEC. Link to post Share on other sites More sharing options...
DanLduck No. 8 Share Posted Monday at 07:04 PM Being full share members is a necessity in my thinking. Without it could Indiana have the season they did? Unbalanced financial revenue would just continue to keep the conference teams unbalanced. The top teams always winning and bottom half never able to improve. I think rather a super league makes more sense, especially with paying players now becoming a reality. So, not wanting to be political, I have a question. We have assumed the media package in 2030 will be bigger then now. But, if pharmaceutical companies can no longer advertise on TV, that's a huge chunk of revenue that needs to be replaced. Will Fox and others be able to not only replace that but find more $$ somewhere? Link to post Share on other sites More sharing options...
HDuck Author No. 9 Share Posted Monday at 07:52 PM Fox Super Bowl had 59 commercials. 2 were pharmaceutical companies. Both "issue advertising" (cancer) rather than promoting a particular drug. Pfizer and Novartis placed the ads. That being said, anytime a network loses an advertiser they have to seek replacement revenue for that 24 hours whether it is a sporting event or not. Advertisers target the demographic of the audience - thus a lot of beer commercials for sporting events. 1 Link to post Share on other sites More sharing options...
DanLduck No. 10 Share Posted Monday at 10:27 PM On 2/17/2025 at 11:52 AM, HDuck said: Fox Super Bowl had 59 commercials. 2 were pharmaceutical companies. Both "issue advertising" (cancer) rather than promoting a particular drug. Pfizer and Novartis placed the ads. That being said, anytime a network loses an advertiser they have to seek replacement revenue for that 24 hours whether it is a sporting event or not. Advertisers target the demographic of the audience - thus a lot of beer commercials for sporting events. I agree. But Pharm ads are a large part of the total income for a network. Call it a base income. My concern is that loss could impact total net worth and reduce ability to offer large payouts for sports. I would think that the ads during the football game alone are not enough to cover the whole payout to each team (except maybe super bowl). But I'm just thinking out loud. There seems to be a lot of $$ out there to spend on CFB, at some point you think we might hit a wall, but clearly that's a long ways off. Link to post Share on other sites More sharing options...
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