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ESPN Wants to be Hub of All Live Sports Streaming — Even if it Helps Rivals

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The sports network has held conversations with major sports leagues and media partners about launching a feature on ESPN.com and its free ESPN app that will link users directly to where a live sporting event is streaming, according to people familiar with the matter.

 

Disney’s ESPN wants to be the hub for all live sports streaming — even for its competition.

 

The sports network has held conversations with major sports leagues and media partners about launching a feature on ESPN.com and its free ESPN app that will link users directly to where a live sporting event is streaming, according to people familiar with the matter. 

 

That could include national or global streaming services, such as Apple TV+ and Amazon Prime Video, or a regional sports service such as Sinclair’sBally Sports+ or Madison Square Garden Entertainment’s MSG+.

 

WWW.CNBC.COM

The idea aims to make ESPN the TV guide of live sports. The network has held talks with major leagues and media companies, sources said.

 

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My guess is the plan is to offer this free until it is indispensable  and then charge a fee for each click. That plus ESPN ads on portal should make a nice penny for them. 

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That seems like a smart idea. 

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On 3/2/2023 at 3:22 PM, lownslowav8r said:

My guess is the plan is to offer this free until it is indispensable  and then charge a fee for each click. That plus ESPN ads on portal should make a nice penny for them. 

Yeah, the ad money is probably the biggest thing they are after, I don't think a model where you are charged to find out where a streaming event in would work, but if they became the number one place to check where events are being shown, then the ad money will be worth it.

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On 3/2/2023 at 5:22 PM, spartan2785 said:

the ad money

That's what I think- just for ad money. I mean, people could just visit their school's athletic department website like goducks.com, and it will tell you where the game is being streamed.

 

I don't see them monetizing it in anyway other than for ads. It's basically freely available info. 

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Interesting.

While the business terms of the concept could still change, ESPN has considered a model in which it would take a cut of subscription revenue from a user who signed up for a streaming service through the ESPN app or website, two of the people said. If a customer already subscribes to a given service, ESPN would collect no money and just provide the link as a courtesy, people familiar with the matter said.

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