Mike West

While I agree Fox pulled the trigger on this, the SEC and Big Ten realize they're going to have to share revenue with the players. This was going to happen anyway. Just discount see it happening so quickly. That didn't exonerate the PAC12 leadership at all. Or USC frankly. Having a TV deal compared to selling candy is telling. And frankly, I wouldn't spend $30 million a year on a region that undervalues college football. Let's be real about it, West Coast fans have too much to do- especially in California- besides watch college football. Not one of the schools, including the LA school draw five million eyeballs a game- and let's face it- Cal, Stanford and UCLA don't even fill their stadiums every week. That's a recipe for terrible finances. But Fox clearly put the nail in the coffin. ESPN did also, knowing the conference couldn't compete for eyeballs in the 12:30 and 4:30 time slots. The conference was doomed once C Suite Larry couldn't snag A&M, OU and Texas.

True. But now East Coast and Southern families have closer access to seeing their kids play live. That is an awesome recruiting tool. A kid from Texas is closer to Iowa and Minnesota than Eugene, LA, SF and Seattle. A kid from Florida is also. Oregon joining the Big 10 is a threat to the SEC now. Families in SEC territory know the value of a marquee team that will play closer to home and will be watched by millions more people. I also hope the West Coast teams play each other every year. That's six high value matchups the conference can hype each year. Better than Indiana v. Purdue for sure. It will also be more equitable for the years the West Coast schools travel five times a year in conference games ( two west coast games, three back east). Time will tell if UM and tOSU will allow a level playing field. If not, gearing up to beat them in the title game and the playoffs ( in other words, tailor your team to prepare for both year round) will be poetic justice.

I think I get it now. I got halfway through the article and it struck me. I now understand why millions of people around the country lament the transition to nationally focused college football. You see, I'm from Southern California. I moved to Eugene when I was fourteen. I lived in a Megalopolis. Full of world class people, that weren't born in the USA necessarily. My perspective has never been local, or even regional. Until I moved to Eugene, Oregon State and Oregon were pesky little pests. Missouri anything was meaningless. Winston Salem didn't even exist in my mind. That's what this is about for millions, their little corner of the world meant something for ten, eleven, or twelve weeks (more if their team was a basketball powerhouse). That's all gone now. Suddenly, people have to watch blue bloods hammer the "insignificant" guy. And the blue bloods get paid millions for it. Now it's going to be ever more difficult for Appalachian State to upset Michigan. But even more, college towns all over the country no longer will feed into a region they can claim as theirs. Oregon State is no more significant than Utah State (totally untrue since they have an engineering program that is as good as, if not better that Washington brags about). Ironically, that was the case more than one hundred years ago when the conference was founded. But what WSU and Oregon State built were two fine programs (and universities) worthy of national attention. Maybe not as world class as say Stanford or USC (and don't choke over the spoiled children-USC is a superior University by all means), but both are significant schools by any standard. Now, they lose some of that identity. Now, they are relegated back to the "insignificance" of their locale. Same for several university and college towns. But for their attachment to more prestigious and we'll populated cities, they don't mean much outside their area or region. And TV killed that. If I wasn't a crazy football fan, Pullman would never be a thought in my mind. And while I lived in Los Angeles it never did (until September). I wasn't really a fan of USC or UCLA when I lived in Los Angeles, but I did like UCLA's uniforms better. I never identified with any of the conference schools. I lived in a town full of famous people (that I didn't care about), and other areas of the world didn't really matter. That's why I don't get what most if the country feels right now. But I got it when Bill Oram talked about identity. It truly stuck in my mind because I knew he was talking to an audience that completely feels like he does. That I'd feel that way if I grew up up my whole life in Eugene, or Fayetteville. I personally don't believe college football falls into an NFL disdainful world. People in Pittsburgh didn't go to the University of the Steelers. As soon as our generation dies, lots of the nostalgia of college life dies with it. Nothing against any other generation, but our identities were tied to loyalty in a manner no generation that followed will ever match. As to WSU and OSU really being angry right now, they hardly ever played for much outside of pride. That still exists because honestly speaking here, Oregon State and Washington State cannot compete BECAUSE of their locale. National Titles in football, or even conference titles are and have been out of their reach for decades. But I get it. It would mean nothing to me if USC and UCLA were left behind. Los Angeles is way bigger than that. It's world class. It's worldwide.

Isn't it ironic...we don't want to have them much and they don't want us. Sounds like two teams not wanting tough competition to me. Everybody wants to be Clemson!

There are small players involved in this process. The CW for one, and Apple isn't exactly a big producer of sports content. This means there are new entrants coming into the market. The all know the numbers. I'd say the four new Big12 members added more value to the market for Power Five Conferences than the current ensemble of teams in our conference. I believe without SMI and SDSU, that grows. Again, they've known the numbers for long enough to know the score. This isn't just Fox and ESPN playing hardball. Apple is very measured about the risk they are taking with our conference. The CW supposedly offered Wednesday games as a package. That tells me we are not valued enough in the 12:30 time slot, or the 4:30 and 5:00 time slots. In other words, the Big 12 is more valuable in both those slots, and they draw enough eyeballs in the Noon EST slot. They simply offer more value, despite not having one team with the global presence OBD have. This opinion isn't biased either. We don't draw enough interest nationwide to risk low ad dollars. USC v. Utah drew 2.5 Million fewer viewers than Kansas State v. TCU on championship weekend. Our title game is relegated to Friday night because we can't compete with even Kansas State and TCU (with USC mind you). Not to mention straight up against the Big Ten or SEC. Those are concrete numbers that any business would use to evaluate our conference. This isn't just greed. I'd say the tv contract that is closing out this year isn't producing much of a profit. With UCLA...with USC. So I am not convinced greed is the only factor. NIL benefits the elite athlete. Players have demanded "fair" compensation for at least five years now. The leaders in the industry recognize this elephant in the room, and I believe it is driving market forces as well. WSU can't afford to pay half their revenue to players...heck OBD would struggle with that. Football and Basketball are about to get more expensive. The marquee programs are going to demand more revenue to cover those expenses. They can afford to better than most. Fair compensation was an issue when I graduated from high school. I know because I talked to UW players when UW was natty material regularly. They were furious at the prospect they didn't get paid for the time they put into the sport. And this was well before multi million dollar contracts for coaches. We all know under the table compensation for players is a decades old issue. Now it's in the forefront. And our conference, with the lowest ratings of a Power Five Conference, is in the cross hairs because we don't generate the kind of revenue to justify that new increase that is coming. There is now talk that Venture capital has to enter the fray because let's face it, college football is a minor league professional enterprise now. And an expensive one at that. USC and UCLA are going to travel a lot more and their players are going to get paid for it. It's coming whether we like it or not (and I was ticked off when NIL embedded itself into the game). Our Conference is not a profitable prospect at Big 12 numbers. They are going to Garner more viewers moving forward. They did last year while the new members were G5 teams. While we thumbed our noses at BYU wanting to rest on Sundays, the Big 12 was calculating the numbers. And I'm sure Fox and ESPN were too. That brand alone is going to compete again now that they will face a TCU. And they're going to get significant numbers given their following. So I'm sure little players like the CW and Ion were crunching numbers too. They aren't going to enter the market for the sake of losing money.

Yep, I'd take any path as well. I just prefer the Dominance path. Clemson went undefeated with two close games (over 9-4 A&M and 10-3 Syracuse), and beat Bama handily. They went undefeated again and walloped everybody. Only to face Super Juggernaut LSU...and they got stomped. Goes to show it's ok to play in a mediocre league any have your chances.

Clemson is not the model. Georgia is the model. Alabama is the model. Put it on a team so hard and fast they start to blink. Like Mike Tyson. But even more, able to handle anything like Ali. That takes a mentality that wants to destroy average teams, not just beat them. Let up when that team concedes physically and mentally. No mercy. Clemson didn't have the fortune to earn it like some SEC teams, but they destroyed their conference. And that barely was enough to handle Alabama, and wasn't even close to handling LSU. The only team capable of handling Georgia the past two years and LSU with Burrow was Alabama. That is your mark. That is the standard.

That is a major stretch. Did anyone catch the ads? LOL

So C Suite Larry valued the P12 at FIVE BILLION DOLLARS? So the past ten years really came down to grossly overestimating the P12's market value. I'd forgotten about the DirecTV fast move. But then again, they offered value (and don't the schools spend millions on their telecommunications already?). To use academic language, obtuse doesn't describe the half of it when it comes to the leadership in this conference. Two shots at 38 MILLION eyeballs. That was supposed to be worth $5B despite not having one football game break the 10 million viewership mark. Ever. Isn't the SEC deal worth close to $3B. And the Big Ten deal at north of $2.5B? What does that tell you my friends? I don't know about anyone else, but that more than concerns me.

Im loyal. But I'm not taking a 33% paycut loyal. Not saying that is the offer, but I'm not sacrificing my dignity to be loyal. Why is this deal taking so long? Money absolutely has to be the sticking point in this. There is a ton of risk involved in this deal. The conference cannot afford ' maybe you'll get $31M". The conference really can't afford nonlinear coverage in my opinion. I wouldn't take that risk personally. That's an all or nothing proposition. The Presidents have practically ruined the conference's reputation. I hope they're not stupid enough to tie themselves into something that resembles the ACC deal. As to Arizona signing by Tuesday: I'd be surprised at that. But it would indicate they've been on the fence for far longer than they've declared. When the dust settles, there are going to be lots of people with egg on their faces ( I'll quickly admit I'm wrong- that would mean the conference stays together a while longer).

I think another SNL attendee committed last night also.

Ok guys, I am going to rain on this, but not on purpose. And I actually hope some negative emojis come of it. It's nothing personal, and this group does not intend to be disrespectful by any means. My concern is with Cal, Stanford (when they have a horrible record), WSU and Oregon State. That group gets no love nationally until they are thick in the hunt for a conference title (again Stanford is an exception in that case). I'd like an opinion from our Georgia friends on that because SEC fans are FOOTBALL fans. Football is almost akin to life in the South. Who roots for little brother Beaver in the South? OBD are certainly going to be fine. But what TV exec is looking out for Oregon State? We're talking about a decent football team here. How many fans in Kentucky care about the Beavers? How many are going to switch channels ( stream on their phone) when the Beavers play Utah next year? My thinking is along those lines because it's not Oregon, UW and Utah that are driving the bus when it comes to evaluating our conference. Pretty good Oregon State is though. I truly believe the reason we've had issues for nearly ten years getting a reasonable deal is because we don't draw enough MARGINAL interest from our "vanilla" teams. Whereas, Rutgers is going to get decent numbers simply because Midwest folks watch football and we (West Coast viewers) don't. It's a cruel numbers game. Why do you think it's taking so long to get an "acceptable" deal? I believe it's the combo of too much to do on an average Saturday out West, horrible attendance and viewership on the West Coast, EAST COAST BIAS, and too few brands like Oregon that the South, Midwest and Atlantic Coast follow. Unfortunately, it's the perfect storm going against us. I believe that is always the discussion when it comes to our conference. Again, I'm not trying to be too negative here. I'm just looking at it objectively given this has been going on since 2014.

I really doubt the SEC and Big Ten are going to watch this conference disintegrate and give it an automatic bid in the playoffs for very long. When MWC teams defeat us on a regular basis, that means its curtains. That is coming my friend. USC leaving put us on thin ice. Who will watch any of us outside of Oregon-UW, Oregon-Utah, Utah-UW? The Ohio State-Michigan game draws three Oregon-UW games on TV. Three of our best matchup. Kids change schools on a dime. They want to play now. Elite kids want as large a TV audience they can attract. From a business standpoint, Oregon is education and NIL deal strong. That Georgia loss last year didn't scare off this class, but if the TV exposure diminishes, and every if playoff is a repeat of last September, do you really think five star kids are going to consider the fine education, excellent NIL deals and a family atmosphere attractive? I am quite certain we missed out on three five star studs this year because of this debacle. Close isn't good enough. USC is going to draw more eyeballs next year than they would staying in our conference. They already surpassed us this year in recruiting, and its only summer. We are 3 time zones from the hotbed of talent in this country. Lanning is good, but my brother, a soiled conference, diminishing eyeballs, and no Nattys speak louder than "we'll make it to the playoffs". We have one shot. An undefeated, butt whupping, eye opening undefeated season this year. At least one win in the playoffs, and hopefully a Natty. That will keep them interested. Because I totally believe the PAC12 is done as an elite conference. Nobody wants to say it, but it is as clear as day the rest of the country no longer respects the PAC12. That is a huge obstacle to overcome. I don't like being negative, but I've felt this way since I found out USC and the Presidents turned ESPN down.

Seems to me the fans in the PAC12 chose this path long ago. USC bolstered themselves leaving this conference in my opinion. If PAC12 fans filled stadiums and watched games every season, would DirectTV have ignored us? Avid fans don't like the moves made recently, but they clearly aren't enough. It's a simple fact that the West Coast prefers the NFL, not college football (and even that is sketchy). I'm also curious why OU fans don't like the move to the SEC (no longer the big fish in a small pond?) One last thing;. I don't think USC is going to have problems recruiting like we will moving forward. As long as we're a PAC12 property, we are going to see elite players forsake us. We no longer have a national stage- or in this age the kind of national presence kids want to have. And players really don't care what PAC12 fans have to say about it.

Couldn't have said it better.

It took me awhile to come off my own arrogance about elite football in elite conferences, because I really do want Oregon State to thrive. Now they are on the cusp on G5 status. After all that Jonathan Smith has done to revive the program he helped establish as an up and comer. What a shame. I have my fingers crossed, because they deserve to thrive like Rutgers does. But it may be too little, too late.

In my opinion, USC, UCLA, and Colorado deserve all the credit. They are making sound business decisions based on real world conditions. I don't even have to elaborate on that given this forum itself has debated this issue for nearly a decade. I am wholeheartedly supporting all three schools this year. Rooting for them avidly. Because I believe the remaining Schools still see the world like some adults that play video games in their living room instead of getting out and living in the real world. Some people just have to fall completely into the abyss before they wake up. USC, UCLA, and Colorado aren't avoiding reality. Kudos to them for taking charge of their future.

I guess there WAS some truth to the rumors. Looks like two very reliable PAC12 sources have egg on their faces. Sometimes when there is smoke, there is fire. Arizona is on deck. No matter what people say at this point. I actually believe the Big Ten wants the conference to implode so they don't look so bad. Nebraska's President hinted at the future...it doesn't look good at all for Oregon State and WSU. One can't blame the kids for wanting to get paid, but the basketball and football players pretty much wrecked the Olympic Sports (talk about Conference of Champions). Fortunately, Title 9 is going to save the women. But the Conference of Champions just nuked the sports that garnered it's reputation. Just goes to show elitism doesn't save your neck. OBD should be fine long term. I'm sure we lost that 5star linebacker to Georgia because the conference can't get out of its own way though. If I were Dan Lanning, I'd tell the team we are going undefeated. Let them.know they can do it. A playoff win would turn any elite football player our way as well. Time to take matters fully into our own hands. WE CAN CONTROL OUR REPUTATION. Obliterate the mediocre, defeat the elite. Just win baby. That's where I'm at as far as this goes. Show the world Oregon is the new blue blood.

It seems to me the better route would be to ensure OBD schedule USC and UCLA as often as possible. College Football thrives on rivalries. SMU and SDSU would have to step up quickly, AND foster rivalries that are compelling nationwide. Our not so beloved conference leaders are doing a poor job of promoting this conference. What a tall task it will be to enhance SDSU's and SMU's reputation as P12 members. It will be difficult as it is without them to bolster conference rivalries nationwide. Convincing the conference to schedule USC and UCLA as non conference opponents would be a step in the right direction regardless of who we might add to the conference. At present, our games against Utah have not seen the national interest it should draw. Now if the Utes can garner another Rose Bowl appearance (because they won't defeat OBD for the coveted playoff spot), and defeat Michigan or Ohio State (because WE took their spot), then a rivalry that garners national attention may be born. A lot of ifs. That presumes Utah handles USC, we go undefeated, and Utah loses twice to us. Unfortunately, USC faces the Fuskies, OBD and Utah in the regular season, so their reputation won't bolster the three top remaining teams this year (too many losses for one or two of us). Unless...all three send the Trojans packing with double digit losses. Nothing would be more satisfying to send USC off with three indignant losses, to the three teams that would hopefully go to New Year's Day Bowls as the final send off as well. That would bolster the conference's reputation massively. As would three P12 New Year's Day victories. Again, lots of ifs. I believe getting our two Judas schools to schedule against the P12 often might help.

While it is attractive to go to an 8 game conference schedule, I believe the 9 game schedule assures the conference champ an automatic bid in the CFP. If any P12 team goes undefeated, that is an automatic bid that would raise the CFP slot above 4 in my opinion. It will still be difficult to go undefeated in this conference because there are four really good teams remaining (as long as little brother keeps performing well). Not a bad idea thinking of matching the SEC, but only if we challenge that conference to visit out West-especially Bama, LSU and UGA. Tennessee has visited, which was a surprise, and Florida is finally traveling West of the Mississippi for once. I would call out the SEC-stating they protect their reputation by ducking (pun intended) P5 programs by avoiding home and home schedules annually. I'd call out their vaunted reputation and start calling them a regional power instead of a national power because they duck the difficult games.

Phil Steele expects OBD to have the third stingiest defense, and the second highest scoring offense. I actually agree with that eval, and if OBD wins on the road, something they are matched up well to do against both the Fuskies and Utah, they have a very good shot at going undefeated. We won't be as good as your corn fed hombres, but we'll be pretty good.

Taggart did more than recruit well. If he'd been intelligent enough ( ethical as well), his 2018 AND 2019 teams were playoff bound. Warts and all, that offense he designed was perfect for Herbert- it was unstoppable. And he had a top 3 recruiting class before he destroyed it. Talk about lack of vision. Followed by another good salesman that couldn't deliver the goods in slow mo Cristobal. I believe Lanning is far ahead of both. And if Bo Nix sells the double Post pattern to his right before running the ball against UW, he avoids injury AND OBD go to the playoffs ( yes I'm saying it was poor execution, not a poor call for that situation- the safety HAS to stay honest if Nix looks to his right long enough). We all lose perspective sometimes, but Lanning has a damn near top five 2024 class. Some people just don't get that public service announcement about brains on drugs ( maybe their brains are just truly scrambled lol).

If we were truly righteous about our lives, this world would look a whole lot different right now. But as the saying goes, put your money where your mouth is. If you feel strongly about the Saudis, stop buying gasoline that comes from the Middle East. I don't see that happening anytime soon. So if the Saudis mind their own business, let's use their finances until we can replace them. I actually care about Oregon State and WSU. Despite being the snob I am, I prefer to have a West Coast football identity as part of the college football landscape. Of course I don't want OBD thriving in a suspect conference- that just stinks on all kinds of levels. Until an AMERICAN COMPANY steps up to make the numbers work, let's keep our options open. Make the PAC12 Great Again...damn it.

This better be a good deal. And if we go to streaming I expect a replay on demand feature. I don't want to fix my midweek schedule to do a programmer ever again. So, if I want to watch the replay of my beloved ducks at 3:30 in the morning, it better be available. That is what makes streaming attractive after all. Otherwise, I'm done with this conference. I'll pack my figurative bags and root for the LA schools (at least they're getting paid for the risk they take). Michael Crow. Can't say anything positive about the guy, so I'll keep it to myself. I sure hope he didn't have his fingers in the negotiation.

Because Coaches are responsible for THE WHOLE WORLD 🌍🌍🌍🌍 Dan Altman: "I've got 9 billion kids to feed". At least one of them is going to get mad before I get them a meal...sheesh.