I couldn't care less about USC, as Ive said before LR will fall flat on his face. He has never been able to win the BIG Game.
His Defenses are suspect at best. Oklahoma has had a reputation for many years as Chokelahoma even with LR
One other funny thing to me is that college football has never been a big deal in Los Angeles, in fact Im not sure its a big deal in all of California.
I never saw Tuscaloosa as a media capital or Clemson South Carolina for that matter, Even the largest media center in the US can only do Stony Brook, Syracuse or Rutgers.
Texas is so split up with all the different teams representing different areas of the state its only hurting them.