NCAA voted Friday to allow advertisements on college sports uniforms opened a new revenue stream for athletic departments, as schools look to generate tens of millions of dollars to cover the rising costs of paying student athletes.

Starting Aug 1., a few square inches on uniforms across Division I college sports, from football and basketball to baseball and volleyball, will be fair game for ads.

NCAA approves uniform patches, opening up new revenue streams - ESPN

I've got mixed feelings about this. I'd be ok with something like a shoulder patch, very minimal. But if they start trotting out players that look like Nascar drivers then 🤮