Posted 18 hours ago18 hr Moderator EssentiallySportsDeep in $358M Deficit, College Football Program Forced to...Buried in a $358M deficit, a powerhouse college football program faces tough financial decisions in the high-stakes NIL era.
6 hours ago6 hr Moderator For instance, they have invested a significant amount in Lincoln Riley and the football program. Now, they need to be careful with NIL expenditures and success on the field.Reports also suggest that the university’s football is getting more financial resources as compared to women’s basketball, which has been a high-profile program the recent years.
6 hours ago6 hr Moderator The football program that pays for the non-revenue sports is getting the most money? Shocking!Oklahoma has laid off athletic department employees. This will likely be the norm and not the exception.
4 hours ago4 hr 2 hours ago, 30Duck said:Now, they need to be careful with NIL expenditures and success on the field.Not so much with NIL as that comes from outside the program and cannot come from the program itself. However, with revenue sharing becoming a thing soon that will put strain on them.
1 hour ago1 hr The author is trying too hard to draw eyeballs by mentioning football. Until their football program starts to lose money big like our fellow in-state rodents, I don't think USC will think about touching it at all.
34 minutes ago34 min No mention of the USC endowment of 8+ Billion dollars. Apparently they are going to try to actually balance their budget like the rest of us have to do.
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