Posted 16 hours ago16 hr Moderator EssentiallySportsDeep in $358M Deficit, College Football Program Forced to...Buried in a $358M deficit, a powerhouse college football program faces tough financial decisions in the high-stakes NIL era.
5 hours ago5 hr Moderator For instance, they have invested a significant amount in Lincoln Riley and the football program. Now, they need to be careful with NIL expenditures and success on the field.Reports also suggest that the university’s football is getting more financial resources as compared to women’s basketball, which has been a high-profile program the recent years.
4 hours ago4 hr Moderator The football program that pays for the non-revenue sports is getting the most money? Shocking!Oklahoma has laid off athletic department employees. This will likely be the norm and not the exception.
2 hours ago2 hr 2 hours ago, 30Duck said:Now, they need to be careful with NIL expenditures and success on the field.Not so much with NIL as that comes from outside the program and cannot come from the program itself. However, with revenue sharing becoming a thing soon that will put strain on them.
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