😮

Oregon football season-ticket holders will see a significant price increase heading into the 2026 season, leading some Duck fans to consider whether renewing their seats at Autzen Stadium is financially feasible going forward.

Tickets are up an average of 15.33% over last year in total cost across the various price points, according to data shared with The Oregonian/OregonLive. That includes an average ticket face value increase of 14.64% and a 24.03% boost in required contributions to the Duck Athletic Fund.

For some, this means hundreds or even thousands of dollars more per year to keep their seats — some of which have been held for decades

One Ducks fan who asked not to be named for this story said he and his family declined to renew, as their season tickets went up $150 per seat.

“The mandatory donation made it impossible,” he said.

oregonlive

Oregon says significant increase to football season-ticke...

The total price of season tickets at Autzen Stadium is up an average of more than 15%.

I find this to be an issue. Not making a judgement.

Financially, what made Oregon competitive in the first place was not fans in the seats, but the ambitious $$ of big time donors driven by love of school and the desire to succeed. Perhaps the Athletic Dept. is looking in the wrong place?

Revenue should change when Oregon receives north of $100 million per year in 3-4 years. That will be up from about $50 million in revenue for the dept. Oregon is about to build its coffers.

This is like Disney saying they need to raise Disneyland price to ensure they can offer new rides in the future.

They are just repricing to find the pain point of their customer base, which has increased with the willingness of the B1G teams' larger fan bases to travel to small little Autzen.

Demand has increased for the same supply, so prices will be increased.

Edited yesterday at 06:08 PM1 day by Solar

Just keep showing the games and the telly and don't jack up the price of my streaming service too much! Oh, and thank you to all those fans paying more to put butts in the seats and $ in the NIL coffers. We couldn't do it without you!

The 20 million NIL cost was just added to the budget, which impacts everything. It is no surprise to me.

$150 per seat increase, is that a $1,000 per game seat? If so, really?

I get that budgets can be lean for entertainment at certain times of our lives, but that is a little over $20 per game increase. Multiply that by 56,000, and it is not a whole lot of additional revenue for all sports.

You have to remember that football pays the majority of the athletic departments bills. They are not arbitrarily increasing prices to see how much fans will pay. I have sat on non-profit boards. Oregon joined the BIG at a reduced payout.

The reality is that the athletic department has increased coaching salaries substantially over the last few years, at least for football. It also includes increased travel costs for non-revenue teams. Add in inflation, NIL, and there is your immediate need for revenue.

I get more fired up about paying $14 for a Coors Light inside of Autzen.

I am among those who are not renewing. My wife and I have attended every home game for many years, and some bowl games too. This price hike is just too much. This year two seats (really great seats on the 50 yard line) would be over $4,000 for the year. Last year it was $3,500 and the year before it was just over $3,200.

I’m not paying $285 a seat to see Portland State get crushed again. It was fun while it lasted.

We’ll miss going but instead we’ll go to more track and field events this year.

This must be attributed to the harsh fact that we are only getting a half share of media revenue. We as fans need to step up I guess.

Four more years of B1G Purgatory.

2 hours ago, Mistertea said:

This year two seats (really great seats on the 50 yard line) would be over $4,000

I have been to Hayward only once since the rebuild. Loved the old, and the rebuild is amazing.

I will say that season tickets for Seahawks would be around $11k for comparable seats. Duck tickets are a bargain…lol

But, I get it.

The $20 million NIL revenue share is a budget killer. The total budget expenditures a year, or so ago, was $150 million. Having a surplus of less than $2 million is razor thin for that size of a budget. A budget shortfall requires the athletic department to get on the phone to donors.

As fans, in all of Oregon’s sports venues, we are literally inside a venue paid by the contributions of all of Oregon’s donors. ( all season ticket holders)

So, thanks for contributing.

We the fans need to step up? If it comes to me holding season tickets or feeding my family, OBD is a distant runner up. I’ll watch the games on TV.

it is sad to see CFB becoming so Money driven. It is already well past affordable for a family of 4.

Makes you wonder how loud Autzen will be with the tea and crumpet crowd? The working man isn’t going to be able to attend more than a game or two a year.

Oregon competes in 18 sports, and football pays for nearly all of them. With that being said--Oregon won the most Big-10 Championships last year out of the 28 sports the conference participates in. We don't have Field Hockey, Ice Hockey, Mens Soccer or Mens Volleyball, Wrestling, etc.

So for as expensive as it is--the Athletic Department pays for itself and does not go to the university for more money, as 92% of all other Athletic Departments do. We are self-sufficient, which is pretty darn rare these days. (8%)

Winning the most championships in the conference with one arm tied behind our back...says a ton about Mullens managing it.

17 hours ago, Drake said:

I get more fired up about paying $14 for a Coors Light inside of Autzen.

Is the Athletic department getting their advice from Jerry Jones?

This is from is from the Oregon newsletter and sheds some light on what is going on. Hope I formatted this correctly.

"Is there something you've always wondered about UO athletics? Email rmoseley@uoregon.edu and you could possibly see your question answered in a future edition of the newsletter. We'll also use this space to answer questions we've fielded in person or noticed cropping up among fan discussions online.

Sarah, Lake Oswego: It feels like everything costs more these days. With the move to the Big Ten and all the changes, how much more expensive is it really for Oregon now? And big picture, are we in a good financial spot compared to where we were a few years ago and where college sports are headed?

Rob Moseley, UO athletics: That's a good read - costs are rising across college athletics, and that's true everywhere, not just at Oregon. And while the move to the Big Ten does add some incremental expense, it's a small piece of the overall picture compared to the overall financial landscape facing college sports.

With passionate fans consistently selling out Autzen Stadium, Oregon generates approximately $30 million in football ticket revenue each year. Autzen is one of the great environments in college football - but at 54,000 seats, its capacity is significantly smaller than several Big Ten peers, including Michigan, Ohio State, and Penn State, all of which seat more than 100,000 fans. For comparison, it was reported that Michigan generated $67.6 million in football ticket revenue in the 2024 season, more than double Oregon's total.

It's also important to point out that Oregon Athletics is fully self-sustaining. The department receives no financial support from campus or student fees, pays the full cost of scholarships, and covers institutional expenses, including an annual 5 percent overhead campus assessment. In addition, following the House Settlement, Oregon is now sharing $20.5 million directly with student-athletes, a figure that will increase annually.

Big picture, Oregon is in a solid and responsible financial position, but the environment is changing rapidly. As costs continue to rise nationally - particularly around student-athlete support and revenue sharing - maximizing revenue across tickets, media rights, sponsorships, licensing and philanthropy is essential to ensure Oregon continues to compete at the highest level of college athletics."

Edited 5 hours ago5 hr by Canvasback
Make it easier to read.

College football is big business. I remember the Chip Kelly train and when it ran off the tracks with Mark Helfrich. The athletic department is going to push the price of tickets as high as possible, while still selling out. When the train went off the rails and the stadium wasn't selling out, it was amazing how flat the ticket price was for those couple of years.

When demand is higher than supply, it doesn't matter what it is, the price is going to go higher. One can hope, when the Ducks do make equal TV revenue money, they will be able to ease off a little on the continual raising of athletic ticket prices.

7 minutes ago, Tandaian said:

One can hope, when the Ducks do make equal TV revenue money, they will be able to ease off a little on the continual raising of athletic ticket prices.

I hope so as well, but....

There will be a massive "construction" fee per seat on the north side in the future to upgrade the stadium and add 10-12,000 more seats some day.

12 hours ago, PittDuck said:

We the fans need to step up?

Fans became the victims. The cost of chasing a trophy that in the scheme of our families lives, means absolutely nothing.

Another alternative was to rebuild conference with the rodents, and cougs. That keeps ticket prices lower, but….

We are all just camels to them. One straw at a time, one fan by the wayside at a time.

I'll be interested to see what the re-sale market is next year.